Republic has made its branding decision. Fortunately, Frontier lives and Midwest dies. Midwest was kind of like your great, great uncle who has been barely hanging on with life support for a long time. The brand had deteriorated to the point of being unrecognizable, so it was time to pull the plug.
Read the complete post at http://crankyflier.com/2010/04/14/frontier-wins-midwest-dies-the-cookie-lives/
Wed, Apr 14 2010 11:45 AM
The Cranky Flier
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