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Topic of the Week: Fuel Hedging

People love to claim that Southwest’s fuel hedging strategy was brilliant last decade for keeping costs low. Others say it was terrible because it postponed Southwest from having to face a new reality of higher fuel prices. In the last quarter,...

Published Fri, Feb 10 2012 11:45 AM by The Cranky Flier

Filed under: Southwest
Topic of the Week: Southwest’s Bigger Airplanes Start Flying Soon

Yesterday, Southwest loaded the new 737-800 aircraft into its schedules. Starting on April 11, you can start flying the 175-seat birds from Chicago and Baltimore to Florida. That same day, Southwest will start separately selling its 737s in the new 143...

Published Fri, Feb 3 2012 11:45 AM by The Cranky Flier

Filed under: Southwest
Southwest Decides Which AirTran Cities Make the Cut as It Adds Seats

While I was off, Southwest made a couple of interesting moves worth talking about. By far the most interesting to me was a decision on which AirTran markets stay in the system and which ones disappear. (You can also see full schedule changes for the summer...

Published Mon, Jan 23 2012 11:45 AM by The Cranky Flier

Filed under: Southwest, AirTran
Southwest CEO Rallies the Troops with a Sobering Note, Focuses on Costs

Southwest chief Gary Kelly sent out a great email to the airline’s employees (or, “People”) yesterday talking about the situation with American and more broadly, about the airline industry and Southwest’s place in it. He kept calling...

Published Tue, Dec 6 2011 11:45 AM by The Cranky Flier

Filed under: Southwest
Cranky on the Web (November 28 – December 2)

Air Travel Naughty and Nice List: Point Counterpoint – Conde Nast Daily Traveler One Daily Traveler blogger wrote about the Consumer Reports Naughty and Nice list. As usual, I had a different view. They’re posted together as a point-counterpoint...

Published Sat, Dec 3 2011 11:45 AM by The Cranky Flier

Filed under: Southwest, AirTran
Topic of the Week: A Southwest Feel Good Story

It’s the holiday season, so that means it’s time for some nice warm and fuzzy stories. Southwest put out a good one that also used the power of social media for awesomeness. A guy and his girlfriend were traveling on a flight to Phoenix and...

Published Fri, Nov 25 2011 11:45 AM by The Cranky Flier

Filed under: Southwest
How Airline Stories Become Tall Tales

I’ve pulled a controversial story out from the archives today. It’s one that was supposed to run on BNET at the beginning of the year, but after heated back and forth discussion, it was shelved by the higher-ups. (They didn’t like me...

Published Thu, Nov 17 2011 11:45 AM by The Cranky Flier

Filed under: Southwest, BNET
Southwest Announces New International Service, Buries Route and City Cuts

It looks like Southwest has decided to take a queue from the old school PR handbook by making a big splash over new city and route announcements while quietly slipping in cuts to other cities and routes. There are a lot of changes with the schedule for...

Published Tue, Nov 15 2011 11:45 AM by The Cranky Flier

Filed under: Southwest, AirTran
Cranky on the Web (September 11 – 16)

Southwest to transform AirTran hub into ‘megacity’ – Atlanta Journal-Constitution I was asked what might happen when Southwest takes over the Atlanta operation for AirTran. Small cities might be most at risk. Keep your shoes on at the airport? Maybe...

Published Sat, Sep 17 2011 11:45 AM by The Cranky Flier

Filed under: Safety/Security, Southwest
Is Southwest’s Pullback In Philadelphia a Sign of Potential Trouble in Atlanta? (Guest Post)

We’ve got a guest post today looking at Southwest in Atlanta. As I wrote before, I like the way Southwest is handling the merger from an operational perspective, but will it work out financially? Here’s one take. Do you agree? For more than...

Published Thu, Aug 25 2011 11:45 AM by The Cranky Flier

Filed under: Southwest, ATL - Atlanta
Southwest Brings Its Airplanes to Atlanta for Valentine’s Day

Southwest’s acquisition of AirTran made a little news yesterday when it was announced that Southwest would bring its own airplanes to Atlanta starting on February 12. That’s just in time for the LUV-iest day of the year, Valentine’s...

Published Tue, Aug 23 2011 11:45 AM by The Cranky Flier

Filed under: Southwest, Mergers/Finance, AirTran
Cranky on the Web (August 1 – 5)

Airport guide: Surviving LAX – CNN Out of the Office This week, I give some tips and tricks on getting through LAX, my hometown airport. It’s a nightmare for a lot of people, but it’s been home to me for years. Air travel tax refund...

Published Sat, Aug 6 2011 11:45 AM by The Cranky Flier

Filed under: LAX - Los Angeles, Southwest, ONT - Ontario
Topic of the Week: Southwest Schedule Changes

Southwest rolled out its latest schedule extension this week, and along the way it decided to axe some flights. Boise and Philly are hardest hit losing three and four nonstop short haul routes respectively. What’s your take on these moves? Read...

Published Fri, Jul 29 2011 11:45 AM by The Cranky Flier

Filed under: Southwest
Airline Fee Outrage is Just a Symptom of the Real Problem: The Brand

I’m sick and tired of people complaining about airline fees. You might think this means I’m going to defend the airlines and blame everyone else for being dumb. That’s not the case, at least not today. Today, I’m going to jump...

Published Mon, Jun 20 2011 11:45 AM by The Cranky Flier

Filed under: Southwest, Advertising
Southwest’s First Scheduling Moves at AirTran Give Us Insight Into the Merger Plans

Earlier this week, Southwest publicly announced its first schedule changes for its new AirTran subsidiary. The changes, though small, give us a lot of insight into how Southwest is thinking about its AirTran purchase. It’s actually kind of exciting...

Published Thu, Jun 16 2011 11:45 AM by The Cranky Flier

Filed under: Southwest, AirTran

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