Slow takeoff for Lufthansa Italia
In other situations, one could speak of a disaster, instead of slow take-off or take-off failure. Lufthansa Italia, in these days, we are exactly one year after the official launch ceremony, the results are below expectations. There
is no sign of recovery or improvement, or rather the load factor is
decreasing from 54.5 to 48.5 of the first 25 days of this year.
There are talks of wrong policies, lack of attention to the marketing or a marketing not just close to the customer. It
may be true, but as you can think to do take off a brand new carrier created when very close in the same airport EasyJet is in businmess with 18 planes based, which already holds the 27% of the market
Then ist slip the first intercontinental flights planned by the plan "Scala" since last November. In the new summer timetable there will be four new destinations, three international in Europe and one national. But it will disappears soon the service to Rome.
Always looming in the speeches that Alitalia is an outstretched hand to close the protectionist market against others. It
is not said, however, that Malpensa is considered far and is a pleasure
for everyone (passengers and airlines) to land at Milan Linate while is very close to Milan downtown. Lufthansa
Italia has developed national point to point to Southern Italy, but there aren't airports in the Northj linked to Malpensa as in past with Alitalia.
right thing to declare, never admitted today that there has been
serious mistakes made by stakeholders in the project "SCALA", in this case Lufthansa, SEA - the Milan's airport managing company and politics. Today, we see the fruits. The unresolved? Recruitment missed, never granted the AOC, numbers thrill-side commercial and financial. The
only point in favor for Lufthansa? Having achieved social peace with
the unions in Germany, now in Germany to shift surplus pilots working
in Italy, the job place is saved and everyone is happy. Small
financial losses for Lufthansa Italia are offset by the tranquility of
business in Germany that otherwise would be translated into a bloodbath
economic and image.