Lufthansa Italia continue to aspire for obtaining Milan Linate-Rome FCO traffic rights
The scene is wholly changed from the beginning. Lufthansa Italia with focus to set up at Milan Malpensa an important hub with point a point flights inside Italy and towards Europe and in second time the opening of long haul routes left void by Alitalia re positioning to Rome FCO is now gone. Today, the first target is to get traffic rights for flying the most Italian lucrative route, Rome Fiumicino-Milan Linate. Thats taking in consideration the outsider action of Alitalia and fast trains that soon will see two players competing on the same scene. No plans are available shortly about long haul flights in departure from Milan Malpensa, everything is closed in a box for a long time. The dream to see one day the long haul network launched by LHI that especially SEA - Milan Airports managing company has counted to see realized is gone.
16 months after the start up Lufthansa Italia continue to aligns several planes based at Milan Malpensa with operations mostly towards Europe and Southern Italy. Failed the operations to Rome Fiumicino and playing the same game where at Milan Malpensa the budget low fare airline EasyJet is in business, moreover the best series of full free of charge benefits from in flight service until no charge baggage load in the bulk. Continues the difficulties speaking about load factors especially on routes towards Southern Italy after new competition in act is commenced a pair months ago by a new competitor, AirOne, the new smart carrier arm of Alitalia.
The commercial results continues to be affected by aggressive advertising campaign and the launch of bargains in economy and business class. The take off of this Italian arm of Lufthansa is again plenty of troubles and the last day could be next if this model was a main business. Lufthansa Italia is the way surely to cope the trade unions dispute had in Germany when some subsidiaies were re-sized and workforce newly located also short term in Italy with Lufthansa Italia. No financial results was diffused until now about Lufthansa Italia, profits should be difficult if offering 99€ for companion trip, flying twice round trip ticket towards an European destination all inclusive.