Word of Mouth marketing (WOM) is a bit like the Superman of campaigns. Nothing can stop it. That’s because the company the campaign focuses on has little or nothing to do with the effort. It’s all customer driven. People recommending products...
Filed under: The Buzz, Airlines, Airports, FAA, United Airlines, Northwest Airlines, Southwest Airlines, Aviation Marketing, American Airlines, Southwest, Nuts about Southwest, The Cranky Flier, Brett Snyder, American Airlines Advantage, cranky, loyalty, Southwest Rapid Rewards, swa, wom, Word of Mouth marketing