For as long as I can remember, Southwest Airlines, now the largest U.S. domestic airline, created in the 1970s by Herb Kelleher and Rollin King, has been the low-cost airline others most want to emulate. The need to copy isn’t just about money,...
Filed under: The Buzz, Airlines, Airports, General, air travel, airline, Southwest Airlines, airline pilots, Aviation Marketing, airline marketing, Ryanair, airline passengers, Herb Kelleher, Michael O’Leary