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A day in the life of a aircraft baggage handler

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First Officer
aviator1 replied on Tue, Aug 14 2007 9:53 AM

I especially like the line:

"Thanks to you (bagage handler) everything is going to Tulsa Big Smile
 

History in the making
Top 50 Contributor
First Officer
Titch replied on Tue, Aug 14 2007 9:56 AM

Goose:
still puzzled what the concept is though

I remember seeing some of these ads last time I was over in the States.  Funny as hell.  As I understand it, the concept was basically Budweiser mocking it's own advertising campaigns of the 1980's (complete with cheesy power-ballad backing music with vocals by Dave Bickler, original front-man of 'Survivor' - anybody remember 'Eye Of The Tiger'?) 

Courtesy of Wikipedia:

Real Men of Genius is a popular long-running humorous series of one-minute-long American radio advertisements for Bud Light beer created by copywriter Bob Winter. Each sixty-second ad pays mock tribute to an "unsung hero". The series began in 1999 and was originally called Real American Heroes. The name was changed after the 9/11 attacks, as Anheuser-Busch felt that they could not continue to use the term "hero" in that context after so many people had performed genuine acts of heroism. As of 2006, over 100 installments in the series have been produced. Winter's campaign has since become the most award-winning radio campaign in the history of advertising. Television versions have also been produced of some of these spots beginning in 2003. The first two TV versions were "Mr. Footlong Hot Dog Inventor" and "Mr. Really Bad Toupee Wearer".

 

Titch

Vidi, Vici, Veni.  I saw, I conquered, I came.

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Male
Captain
Batfink replied on Tue, Aug 14 2007 11:06 AM

 I'd find it far funnier if it wasn't promoting one of the worst beers known to man.

My wings are like a shield of steel.

 
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