After several years of designing, building and marketing their Goldcare services, Boeing announced customer one this week - Tui - and will most likely be talking things up at the ATA / Aviation Week MRO Americas conference in Phoenix next week. According to Boeing: GoldCare is the most complete aftermarket services program offered by any airframe OEM. It covers four modules that include maintenance and overhaul planning, tailored engineering services and spare parts management and is supported by major 787 equipment suppliers, including GE Aviation, Hamilton Sundstrand, Honeywell, Moog, Panasonic and Rockwell Collins. Analysis of the services shows it is similar in many respects to what the engine OEMs have been doing for over a decade - and maybe that is the draw for airframers - capturing a larger percentage of the lifecycle services market. Lockheed and other defense contractors have been talking about / marketing / offering Performance Based Logistics at the end-item / asset level - but to date have failed to sell any PBL contract beyond piece parts and assembly level. If Boeing CAS is successful - should we expect their 767 Tanker bid to include a PBL Goldcare option? Behind the curtains - Boeing has built the eco-system infrastructure network that is sorely missing from Airbus' MRO Network. Bombardier, Superjet, Mitsubishi and others are looking at Boeing Goldcare's success or failure in designing their own global eco-system networks. But what does this mean to small to medium carriers (less than 100 a/c) and independent 3rd Party MROs? Are they going to be at a cost and performance disadvantage if they are NOT "in the network"? Has Boeing CAS benchmarked themselves against cross town (Seattle) Micro Soft and figured out how to strategically position itself to monopolize the aftermarket services market - even without being a monopoly? Is this a win win for airlines and Boeing & Co. or is it the beginning of a win for Boeing and a loose for whoever Boeing doesn't have an interest in? Is this a revolution or just the next step evolution in Aircraft Lifecycle Sustainment?