Over the last three months, Delta Air Lines and Alaska Air have gone to war over market share in Seattle, despite remaining partners in name. In October, when Delta began its recent round of expansion in Seattle, it was at least plausible that the company wanted to maintain a good working relationship with Alaska Air. Today, it's hard to make that case anymore.On Tuesday, Delta announced an expansion of its Seattle service for the fourth time since October. Once again, it is targeting markets where Alaska Air is the leading carrier. This looks like a pretty clear-cut case of retaliation for Alaska's recent decision to expand at Delta's Salt Lake City hub.
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Gravity always wins!