Eindhoven Airport has become the first airport in the world to integrate Facebook in the passenger journey.Customer’s can sign up to Eindhoven’s Facebook VIP scheme when they ‘like’ the airport on the social networking website.
Every month the airport selects new VIPs. Currently, the airport selects two winners a month. In its first 12 hours, the initiative attracted 80 VIPs – far more than the airport expected. The advantages of the VIP programme are: - Free parking at the entrance of the terminal - Personal accompaniment - Free breakfast, lunch or dinner - Fast track securityEli Lejeune, the airport’s marketing manager, said: “Through Facebook, people normally get money off or they are able to win tickets. But this VIP programme actually plugs into the actual customer journey. “We couldn't find any other airport in the world that does this. Facebook is an important way for us to stay in touch with our guests. “Normally these passengers are in touch with airlines or booking agencies, since the actual deal is between them. “For us it is important to know more about these passengers, to optimise our product. Through Facebook this can be done in an interactive and an easy going way. That way we can build a relationship with them and stay in touch 365 days a year.” Eindhoven Airport’s CEO, Joost Meijs, added: “Eindhoven Airport is working very hard on its online presence, with regularly the highest engagement rate on Facebook of all Dutch airports and the sixth position in the list of most popular chek-in spots in the Netherlands. “With a rapidly growing number of Facebook fans the time was right for us to offer our fans something extra.” Souce: airportworld, Steven Thompson
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