Gatwick today unveiled its latest customer service innovation – an interactive media wall designed to engage and entertain passengers via a specially designed travel memory game!
The UK gateway claims that is the first to airport to introduce such an interactive system, which has been introduced by Eye and Monster Media. The interactive media wall employs touch interaction technology, whereby passengers are challenged to compete against the clock in order to correctly match destination based icons and score points. According to Gatwick bosses, the new attraction is in line with the airport's philosophy of delighting passengers with "fresh innovations" as it completes a €1.5 billion inverstment programme that is ultimately designed to "deliver the smoothest journey for travellers". The airport says that the media wall is located in the departure lounge of the North Terminal and is situated to ensure maximum engagement via high levels of dwell time for interested brands. Sarah Parkes, Eye's managing director, says: “This is a great opportunity for brands to showcase ideas and deliver messaging using interactive digital technology, which is proven to facilitate higher levels of consumer engagement than static advertising. Passengers interact with the creative at their own leisure, which gives the campaigns more flexibility and relevancy.” This new interactive wall highlights a continued commitment to innovation and demonstrates how interactive digital can deliver extremely powerful and effective brand messaging in the OOH space.Source: airportworld, Joe Bates
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