CAPE CANAVERAL, Florida (Reuters) - NASA's outreach to the public to drum up interest in the International Space Station started innocently enough with an online contest to name the station's new living quarters.

But Stephen Colbert, a comedian who poses as an ultra right-wing news commentator on cable television's Comedy Central, nosed into the act with a grass-roots appeal that has backed the staid U.S. space agency into a corner.

The comedian's supporters cast 230,539 write-in votes to name the new module at the $100-billion space outpost "Colbert." The top NASA-suggested name, "Serenity," finished a distant second, more than 40,000 votes behind.

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