An academic’s study into linking air fares with passengers’ weight has struck a chord with air travellers.Research published in the scholarly Journal of Revenue and Pricing Management has revived the issue of weight-based airline tickets, with a UK poll suggesting passengers back the concept.
Three approaches to ‘pay-as-you-weigh’ (PAYW) for airlines were floated in the magazine by Bharat P Bhatta, an academic at Norway’s Sogn og Fjordane University. Passengers could pay a direct cost per kilogram for themselves and their luggage. Alternatively, heavier passengers would pay a surcharge and lighter passengers would get a discount. Under a third option, passengers would be divided into three bands – heavy, normal and light – and be charged accordingly. “The exploratory analysis in this article indicates that the PAYW model of an air ticket can be technically and economically feasible to implement and its proper implementation may provide significant benefits to airlines, passengers and society at large, not just economic transfers,” concluded Bhatta. The magazine’s editor, Ian Yeoman, writes that the paper is not advocating PAYW. “The point of Bhatta's paper is not to suggest but inform and debate,” writes Ian Yeoman. Yet a poll by UK website Holiday Extras found that 48% would back a “fat tax”, with 51% of men and 43% of women in favour. Source: routesnews, Piers Evans
Gravity always wins!