The flagship of the campaign, a 60-second television commercial, features many of Virgin Australia’s own employees and was filmed on the salt plains of Western Australia over a period of five days.
The commercial was directed by Australian director Daniel Askill, of Collider Films, well regarded for his work in the United States and Australia including music video, fashion and the arts. The soundtrack of the commercial features Australian artist Megan Washington performing “S’Wonderful”, recorded and produced by Les Gock of Sound Thinking.
View the new television commercial
The campaign will feature in a range of formats across television, online, print, outdoor and social media, and includes imagery produced by New York-based Australian photographer Daniela Federici.
Virgin Australia Chief Customer Officer Mark Hassell said: “When we launched the new Virgin Australia brand and identity last year, we made a promise to put the magic back into flying. This campaign highlights how we have delivered on that promise.
“We have completely overhauled the customer experience, transforming the look and feel of travelling with Virgin Australia both in the air and on the ground.
“We now have a brand new product that can compete with the best airlines in the world. The music and visuals of the television commercial have been chosen to reflect this, giving a sense of the modern, stylish vibrancy of Virgin Australia.
“However the real heroes of the commercial and our campaign are our people – they are our greatest asset and their willingness to go above and beyond for our customers sets us apart from other airlines”, Mr Hassell said.
Source: Virgin Australia
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