Horizon Air Dash 8-400Q The Green Machine Cinemascope View.
Full Screen View of Q-400
The Horizon Air name is on its way into the aviation history books as a standalone brand. The regional carrier announced today that it will start to "retire its public brand and adopt Alaska Airlines' Eskimo."
Horizon will repaint its Q400s with a new scheme saying 'Alaska' across the fuselage, with Alaska Airlines' Eskimo on the tail. The plane will continue to include the Horizon logo, in Alaska's dark blue color.
Horizon Air will remain a regional airline, but will now fly more closely under the Alaska Air umbrella.
Horizon Air was formed in May 1981 by Milt Kuolt, and started operations on September 1, 1981 with three Fairchild F-27 aircraft. The airline was formed as a merger of Horizon Airlines and Air Oregon in 1982. Its headquarters were in an area that is now within SeaTac, Washington.
Horizon Air's first route was from Yakima to Seattle, and one week later, Pasco to Seattle. The general offices of Horizon Air were operated out of an old house behind Sea-Tac airport. Horizon acquired Air Oregon on June 17, 1982, after both airlines were losing hundreds of thousands of dollars monthly, in order to consolidate and reduce their operating deficit. Horizon agreed to purchase Transwestern Airlines of Utah in September 1983, once again to try to reduce operating deficit of the airline. A single Fokker F28 was the first jet owned by Horizon Air, purchased from a carrier in Africa, in July 1984, however their first jet was a wet leased Douglas DC-9.
An initial public offering occurred in 1984 to secure operating capital, which after only one profitable year since founding, was needed to keep the airline afloat. On September 8, 1985 Horizon signed an agreement with de Havilland Canada to begin purchasing the airline's first brand new aircraft, the de Haviland Dash 8. In the summer of 1985, Horizon entered into its first codeshare agreement with United Airlines, which attracted the attention of Alaska Airlines who finally purchased Horizon in 1986. Late in 1985 Horizon entered into an agreement to purchase their chief competitor in Washington, Cascade Airways, but by early 1986 were released from the agreement. In 1988 Horizon signed a codeshare agreement with Northwest Airlines. In 1989, Horizon became an international carrier when it began service to Vancouver, BC and Victoria, BC in May of that year using both Dash-8-100s and Fairchild Swearingen Metroliner.