Not too long ago, Alaska Air Group announced that the Horizon livery would be replaced. Here is a view of one of the first aircraft with the New Alaska Airlines livery on the Horizon Air Q400s. The Horizon brand of service (aka free beer and wine on the plane) will stay. This is only the third aircraft type (Boeing 737 and MD-80 being the others) to see this Alaska Airlines livery. The plane was painted by Associated Painters in Spokane, WA.
The Alaska Inuit dates back to the mid 1970s when Alaska updated its livery and came up with four distinct tail designs in four different colors - one was a Gold Rush Scheme, another was a tribute to Russian Alaska, cant remember the fourth theme. The Inuit was by far the favorite and when Alaska further updated their colors, he appeard on every tail in the fleet. His coloring has changed over the years and his expression has also changed as he added a smile at a certain point.