Airlines

DATE:03/05/07
SOURCE:Flightglobal.com
Picture: Ad hoardings reveal India’s competitive streak

An email circulated between airline staff purports to show just how far India’s airlines are willing to go in the battle for passengers.

The email includes a photo of a Jet Airways advertising hoarding bearing the tagline “We’ve changed” in a bid to woo travelers aboard.

In an apparent game of one-upmanship, rivals Kingfisher erected a similar hoarding above the Jet Airways advert claiming “We made them change”.

Not to be outdone, both adverts are trumped with an announcement by carrier Go Air which claims: “We’ve not changed – we’re still the smartest way to fly.”


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