India's government has agreed to provide Air India with up to 50 billion Indian rupees ($1.1 billion), conditional on the ailing carrier cutting costs and boosting revenues.
"The government has demonstrated its sincerity and agreed to an equity infusion of 50 billion rupees," India's civil aviation minster Praful Patel told reporters in Mumbai.
But he says he wants Air India over the next two years to cut costs by 30 billion rupees and raise revenue by 20 billion rupees.
"Stronger marketing efforts need to be done to attract more customers," he adds.
On 28 September Air India said it aims to achieve cost savings of 13 billion Indian rupees ($272 million) in the remaining six months of its fiscal year.
India's flag carrier said it is targeting cost savings in a number of areas. From its operational restructuring alone Air India hopes to achieve cost savings of four billion Indian rupees, it added.
Air India made a loss of around 50 billion Indian rupees for the fiscal year to 31 March.
For more articles like this in real time, take a free trial to Air Transport Intelligence (ATI).
Air India to defer three 777-300ERs
(15/10/09)
Air India pilots call off strike
(30/09/09)
Indian govt to infuse equity into Air India
(17/09/09)
Flightglobal is offering a series of FREE ‘What Works Online’ webinars to equip you with the knowledge, resources and best practice advice to help you achieve your business goals
Learn how to reach new customers through online advertising and email marketing, drive traffic through SEO and generate new leads online
Don’t miss this free training opportunity delivered by experts in online marketing