Social bookmarking sites are remarkable little things.
Rob Coppinger’s article NASA manned Mars mission details emerge was submitted to popular bookmarking site Digg.com yesterday and swiftly proved a winner.
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Before long it was top of the Digg Science listings and had bagged over 1600 Diggs and 300 comments.![]()
Referrals from all this activity was primarily responsible for the article’s impressive performance on Flightglobal. It received 29,529 views in 24 hours, single-handedly shipping in 16% of total site traffic for the day.
Ironically, the story wasn’t the lead story on Flightglobal, on the homepage or even lead story on the Space channel home page. Just shows you what we know …
Sadly, bookmarking traffic is notoriously hard to predict and to sustain. One day’s Digg champion is the next day’s internet flotsam.
Having said that, it’s a lovely bonus when it comes in and if you’re feeling in the mood I’d recommend you have a go at bookmarking any interesting stories you find on Flightglobal via the links at the bottom of each story.

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