Jet2.com's use of a couple of "ski bunnies" to shamelessly plug the launch of their new winter schedule reminded me that, try as you might to be professional, sex sells and you just can't get away from it.
It would be harsh to point the finger solely at Jet2. A simple search through the last few years of Flightglobal archives reveals a whole host of examples.
So for all of you who've nothing better to do while you're sitting in front of your computer, I've compiled the nattily titled:
Top 10 Most Blatant Uses of Sex for an Aviation-related Marketing Purpose
| In at 10 ... | |
| Valentine's Day kissing madness with Ryanair Ryanair's Peter Sherrard dresses up as Cupid in order to pimp cheap flights |
 |
|
At 9 ... |
|
|
Our very own Mary Kirby shows that it doesn't hurt to flash the odd bit of leg every now and again, especially when it's accompanied with top-drawer journalism and razor-sharp insight |
 |
|
At 8 ... |
|
|
Picture: Thailand's Nok Air brings new meaning to 'check-in girls' Thai low-cost carrier Nok Air is expands its fleet and, in an attempt to get bums on seats, gets the Check-In girls to expose their midriffs |
|
|
At 7 ... |
|
|
Video: Travel company advert that makes Boeing land beach side! Dutch company X-travel, use the Club 18-30s idea married with a beach landing 737 to plug their summer flights |
|
|
In at 6 ... |
|
|
Jet2 makes two scrawny girls stand around in Leeds to be oggled by random fashion twins |
 |
|
At 5 ... |
|
|
One day only: Ryanair's X-rated in-flight entertainment With their second entry Ryanair proves that no Public Holiday is safe as April Fool's Day gets the trademark Ryanair treatment. |
|
|
At number 4 ... |
|
|
Not stricly marketing anything other than themselves, but the reaction to their plight is still a blatant example of raising awareness by getting one's kit off |
|
|
At 3 the bronze goes to ... |
|
|
'Beauties and the beast' as Klimov basks in reflected glory of MiG-29OVT Klimov proudly shows off the gravity-defying aerobatic display of the MiG-29 OVT fighter via the medium of stand assistants Elena and Ekaterina |
|
|
In 2nd place ... |
|
|
SIA A380 double beds and "that mile high" question What other reason is there to put a double bed in an airliner other than to get people interested in experiencing turbulence of a man-made kind? |
 |
|
And pick of the bunch, at Number 1 is ... |
|
| Ryanair Calendar girls Ryanair bags the top spot with their third entry in the top ten proving they are the masters of shamelessly selling the flesh. However, the now infamous Calendar did more to get young males hopes up (of the type of stewardess they might meet) than actually improving Ryanair's profit line. Ryanair might like to analyse the number of repeat customers in that demographic given the reality is usually somewhat of a let down. |
 |
Leave a comment