Flight journalist David Kaminski-Morrow recently broke a new record for the site, notching up a million page views so far this year.
Deputy news editor David demolished last year's efforts with a whole bunch of cracking stories, maximising their impact through the use of videos and images to accompany the textual detail where possible. See below for a list of his top five.
The figures represent a huge increase on last year's best, when Max Kingsley-Jones scored 644,498 page views over the full twelve months. With four months of the year still to go, the annual record looks set to soar.
I think this step up in performance has many contriuting factors - it's not just David but all the Flight journalists that are pulling in more traffic than in 2007. However one key to their success is the use of our web analytics tool, which helps Flight journalists keep track of their performance, make sense of what works online and respond by tuning their output to the needs of the users.
David's top five stories:
- Lufthansa A320 escapes after wing-tip strike in Hamburg storm (56,317 page views)
- American investigates as 777 engine fails to respond to throttle (24,031 page views)
- Boeing investigates as Saudi 777 lands with wing damage (23,547 page views)
- ATR may have been damaged in 'barrel roll' (22,689 page views)
- Emirates A380 first-class cabin to have showers and private suites (22,233 page views)
on September 3, 2008 1:31 AM | Reply
Hmmm... 1 million page views is not bad going. I was just wondering; How many page views can this site accept?
on June 1, 2009 7:51 PM | Reply
"Tuning output to the needs of users.."? How's that different from lowest common denominator or, to put it another way, dumbing down? It'll be publicity-seeking airline chiefs deciding the headlines next...