As is my want, on this blog I occasion drift into talking about digital journalism and how traditional news reporting is changing and evolving as the internet defines a new set of rules.
At the heart of these new journalistic rules is the user/audience/reader.
It is how today's audience is choosing to access information that is largely steering how the journalist works to provide it.
There's a great new YouTube clip (in the extended entry of this post) of a drunk journalist from Birmingham covering the Obama trail that encapsulates this transition between the old and new approaches.
Glossing over the most amusing bit of clip - the admission of plagiarising news.bbc.co.uk stories - 1m30secs into this video Mr Adam Smith aka Steve Zacharanda drunkenly sums up the whole old/new journalism divide that talented journos are working to overcome. Or as an esteemed colleague of mine aptly puts it: "I think it's the divide between good and crap journalism (and journalists)."
Here's the bit I mean in transcript:
Drunk hack: "There's 100,000 people in Birmingham that are going to be reading this and it's their version of events in America as I see it."
(Don't they have TVs in Birmingham then?)
Camera boy: "So tomorrow it will be online?"
(Instinctively sensing the YouTubery potential ...)
Drunk hack: "NO! It's not going to be online! It's going to be printed in papers. I'm a proper news journalist ..."
(Yeah, whatever, Cut-and-Paste Boy ...)
The obvious irony is that without BBC's progressive approach to online news reporting he wouldn't have anything to cut and paste for his newspaper article.
Recent Comments