We've just implemented something called Zibb Infusion on to Flightglobal articles.
Zibb is the RBI-owned B2B search engine that we work closely with, and Infusion is a service that looks for pre-defined keywords within the text of an article and inserts links automatically as and when it finds them.
At this point we've opted to define a bunch of keywords mainly around aircraft types, company names and people. And the links will point to our dynamic landing pages on those subjects.
As it's early days we've only infused a few live articles so we can do some QA testing.
Here's one that is live, and - aside from some teething issues - you can see the links with dotted underlines are the automatically infused ones:
EADS waves off bid for Air Force One replacement
These links also appear at the bottom of the article for reference.
The advantage to the user is that our lovely dynamic landing pages will be much more accessible throughout the site.
Feedback welcome ...
on February 4, 2009 7:30 AM | Reply
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