I've just returned from a trip to Shanghai, to celebrate Virgin Atlantic's 10 years of flying to the city. Never could the Chinese expression "may you live in interesting times" be more apt.
In fact, interesting is an understatement. Unbelievable times would be more appropriate.
Everything has been thrown at our industry - volatile oil, swine flu, recession, environmental pressure, higher government taxes. What next?
We're clearly at a tipping point. The next 12 months will determine how our industry looks for the longer-term. Our industry will be shaped by:
- the survival of the fittest and the demise of the weakest
- how regulators protect consumers and smaller airlines from dominant groups or alliances
- whether Boeing can finally launch the game-changing 787 and prove its fuel-efficiency
- the success of a global aviation deal at the Copenhagen Summit
- and political decisions around Heathrow's third runway
With these big events ahead, we'll discover how aviation will change for the better, and hopefully not the worse.
Picture credit: Steward Cook/Rex Features
I'm honoured to be Flightglobal's Guest Editor for the day and hope you enjoy the site today.
On the site today you can:
- visit a photo gallery featuring photos of myself and Virgin Atlantic from the last 25 years
- watch a brand new video celebrating 25 years of Virgin Atlantic
- see which news headlines I select for the Flightglobal Homepage
- and follow what else we're up to on Twitter