Whether it's a Farnborough or Paris year, the major show of the year sets the benchmark for Flightglobal as it does for the rest of the aerospace industry.
This year saw online activity build to a frenzied high during the month of June.
The Air France tragedy, Sir Richard Branson as Guest Editor, and the wealth of Paris Air Show coverage all contributed to build on Flightglobal previously record audience and traffic totals to reach unprecedented levels.
The month's overview looks like this: Nearly 1,000,000 individuals (one million) visited the site looking at over seven million different pages on this website.
We also saw Flightglobal overtake Boeing in the Alexa rankings to become the number one industry website on the internet.
In terms of all aviation-related sites Flightglobal is now second only to popular photo site airliners.net in the Alexa charts.
Of course the higher up the Alexa rankings you go the bigger the leap needs to be in terms of traffic and audience in order to remain competitive. For example, a website maybe holding steady for their own traffic figures but slipping down in the Alexa rankings as sites like Twitter and youtube gain more share of global internet traffic.
The frenzy of activity on Flightglobal during June is therefore reflected in our recent gain of an additional 2,600 places in the Alexa rankings.
But to put that in perspective, if you're Facebook and ranked 4th in the world in terms of most popular sites - that's somewhere in the region of 50.6 billion pages views generated by 123.9 million unique visitors.
Flightglobal is currently ranked about 15,000th out of all the internet sites in the world - representing 7.1 million page views per month from 985,000 individual visitors.
Another aerospace website - AviationWeek.com is ranked as the 41,800th most popular site in the world which according to their figures reflects 1.75 million pages viewed from 300k unique visitors per month.
So an audience gap of 700,000 visitors and activity gap of 5.35 million pages views between flightglobal.com and aviationweek.com equates to 26,000 places (or websites) of difference.
But at the sharp end of the rankings the game changes significantly. The ranking gap between Flightglobal and Facebook is quite a bit smaller - only 15,000 places, but it actually represents a difference of 49 billion page views and 122 million users!