Hot off the (virtual) press today is our first ever Interactive Flight Daily News magazine.
This is a digital-only magazine produced by the Flightglobal team out at this week's Singapore Air Show.
A couple Q&A bits for you:
What's Flight Daily News?
Flight Daily News is a daily magazine produced live at major air shows and industry events throughout the year. It's handed out free to show visitors as they arrive at the event and the idea is to be as up to date with current happenings as possible.
To that aim we sometimes produce Flight Evening News - tagline "today's news today" - which is handed out to show visitors as they leave at the end of the day.
What's a digital magazine?
In its basic form a digital magazine can be just an online pdf version of a physical paper mag. However the digital environment does open up the possibilities of enriching the reader's experience through interactive elements on page.
For example, videos, moving graphics, active hyperlinks, all singing all dancing adverts, that kind of stuff ...
What's in today's copy of iFDN?
Now this is the cool part. Our Interactive Flight Daily News is a purpose-built digital publication - not just a flat online pdf.
We've put the interactive potential at the heart of this new format and as such got tonnes of videos and images to accompany Day 1's top stories.
• A330F - Airbus give us a first look inside the new freighter
• 787 update - Boeing's Randy Tinseth gives an encouraging message following early progress from the 787 flight test programme
• Highlights of the displays - including the A-10 "warthog" and the flaming F-111
• But there's loads more - 24 pages worth to be exact.
How does it differ from the show coverage on Flightglobal's Singapore page?
Well, the important thing to remember is that they're doing difference things but with the same content - in the same way that websites and magazines do different things.
Flightglobal's Singapore webpage is a terrific hub for everything that's occurring at the show and all the content, stories and multimedia produced by our team out there.
iFDN is topical and provides a snap shot of Day 1 at the show, and from that you can get a feeling for the tone and atmosphere of the business environment. It also offers a richer experience for the reader in a way that the website cannot.
A double page spread from iFDN
The design interface on Flightglobal must by its very purpose accommodate other types of content and usage. The design of iFDN is much more impactful as it can truly focus on doing the one job it has been created for.
And let's not forget it's free! A quality magazine full of stories and videos that professional journalists and designers have worked through the night to deliver ... for FREE!
You lucky people!