Obviously we've thrown a large amount of editorial resource at covering the biggest single airspace shut down in aviation history.
Truth be told this could turn out to be a hammer blow for many parts of the industry, but as a media company there have been some positives to take away.
Our coverage has not only supplied our professional audience with vital information, but also has penetrated the wider sphere of interest. One of our stories (Finnish F-18's engines damage by ash) has been read over 300,000 times and counting.
And, for example, it's not every day that one of our stories gets a mention on BBC Radio 4's daily religious programme - Thought for the Day ...
As Safety and Ops Editor David Learmount said: "Once you're on Thought for the Day, you've reached the top - there's no where else to go. We might a well all go home now as it doesn't get any better than that."