Usability the winner in the Webbies 2011

The winners of the 2011 Aviation Web Awards (aka the Webbies) have been announced today. Congratulations to all the winners and shortlisted entries.

Being passionate about the aviation industry and about digital innovation, it's rewarding to see the wave of new ideas and design improvements continuing, with a heightened focus on usability and customer focus.

A good example of this is the winner of the Website of the Year category - ChangeYourFlight.

This site facilitates the exchange of non-refundable airline tickets for passengers who are unable to travel for one reason or another.

I suspect 5 years ago this site would have been more like a message board (think craigslist) or a standard classified advertising site.

Today - with the emphasis being on usability in design - the site is delivered in a slick, high-usable format that has real potential if they can gain traction with enough of the airlines.

 

You can read the full review of the winners here...

Webbies winners:

WEBSITE OF THE YEAR
Winner: ChangeYourFlight
Runners up:

• Design Your Own Boeing 787 Dreamliner
• Airliners.net

BEST MOBILE APP
Winner: Smart BRIEF CABIN
Runners up:

• PC-12 Digital Airplane Flight Manual
• Upcast Jetbook

BEST ADVERTISING CAMPAIGN
Winner: AIRBUS LOVE A380, "love at first flight" campaign
Runners up:

• Bombardier's 25th anniversary
• Avios

BEST BLOG
Winner: Aspire Aviation
Runners up:

• David Parker Brown's Airline Reporter
• Latedeparture.com

BEST USE OF SOCIAL MEDIA
Winner: Scandinavian Airlines
Runners up:

• Boeing - Design your own Dreamliner
• Estonia Air