During the seventies, PSA (Pacific Southwest Airlines) was also known for its brightly-coloured and extremely short stewardess uniforms. One PSA flight attendant, Marilyn Tritt, wrote a book about her tenure at the company titled Long Legs and Short Nights.
Southwest Airlines founder Herb Kelleher studied PSA extensively and used many of the airline's ideas to form the corporate culture at Southwest, and even on early flights used the same "Long Legs And Short Nights" theme for stewardesses on board typical Southwest Airlines flights.
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