Virgin Atlantic has unveiled a new livery. The British carrier says the new design will be applied to its 38 aircraft and was first applied to Boeing 747-400 G-VROC “Mustang Sally”.
“Virgin Atlantic has a strong history of investing during downturns and we believe that our new livery and the forthcoming delivery of the Airbus A330-300 signals another period of growth for the airline,” CEO Steve Ridgway says.
The carrier explains the features of its new livery:
The Virgin Atlantic name, previously on the front end of the fuselage is now emblazoned large across the whole of the aircraft in a fine custom drawn font. In addition, the undercarriage of the aircraft now features the new Virgin Atlantic logo in dark purple – making the aircraft more easily identifiable when taking off and landing. The winglets are now red with the Virgin script on the inner side, visible to passengers on board the plane.
The new livery uses an entirely new paint system which is unique to Virgin Atlantic – a first on commercial aircraft. It has been specially developed to achieve a highly reflective depth of metallic colour.
The painting process has been simplified, using fewer maskings and applications for a drastic reduction in materials used. Over 450 litres of paint was used and took over 3,000 – 3,500 man hours to paint. The new paint is more durable so aircraft will only require re-painting once a decade.
The iconic, flag carrying flying lady, who appears on all Virgin Atlantic aircraft, has been rejuvenated with a subtle cosmetic makeover and enhanced detailing – now fluttering a larger Union Jack.
Virgin Atlantic says it commissioned brand agency Circus in 2008 to review its brand. The new livery and logo was developed by Johnson Banks.
What do you think? Have your say here on our AirSpace forums.
Here’s an artist’s impression of the new livery on the carrier’s new A330-300, which the carrier will introduce into service next April. Note the registration is G-VNYC, although reservation systems indicate the first A330 flights will be to Orlando.