EasyJet gets its man

The word on the street was right – UK low-cost carrier easyJet has gone outside the airline industry to recruit its new chief executive. In fact it seems it wasn’t really interested in hiring an “airline” person at all. But the new man does have a transport background.

From 1 December, Andrew Harrison, 48, who was the chief exeutive of UK-based motor services group RAC, will take up the reins being left behind by the retiring Ray Webster.

Since 1996 Harrison has transformed RAC (then called Lex Services) from a vehicle distribution company into a “strongly-branded, consumer-facing services company with 6.5 million members”.

Harrison will feel instantly home with easyJet’s orange branding. As Andrew Lobbenberg, lead analyst at London-based ABN AMRO notes, one of his key moves at RAC was to rebrand its old red, white and blue roadside assistance vehicles to, yes, you’ve got it, bright orange.

One Response to EasyJet gets its man

  1. Leonhardt Kerner 12 May, 2010 at 2:54 pm #

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