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Luxury rush

November First was to have been a big day for the upwardly mobile outward bound. Two new carriers with all-luxury cabins, Eos and MAXjet, each planned to start their premium New York (JFK) -London Stansted services that day. Both emphasise large amounts of personal space and in-flight service that gives a new meaning to raising the bar on raising the bar.

Now one of them, Eos, has moved its startup to 18 October after final regulatory clearance was granted.

Many are sceptical that the market has room for one, much less two, super-premium services on the intensely competitive North Atlantic, and the early Eos startup may just advance the day of reckoning as well.

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