The making of a serial entreprenuer

Stelios Haji-Ioannou, the founder of UK low-cost carrier EasyJet and a host of other "Easy" branded products, has an intriguing business card. The job title he gives himself is Serial Entreprenuer.

And, after a lunch time chat at an Aviation Club event in London with Economist transport editor Ian Carson, Airline Business learnt where Stelios got the inspiration for his modest title. A couple of years ago The Economist was writing a story about Richard Branson and wanted a catch-all description for the Virgin Group's figurehead. Serial entreprenuer was their conclusion. Stelios conceded he had read the article and liked the term so much he pinched it for himself.