Sama may not be the first low-cost carrier start-up in the
The carrier, which has the approval of the Saudi government, has backing from 30 Saudi private and institutional investors. It is being headed up by a management team consisting of former executives from
Sama aims to begin services by the middle of this year using leased Boeing 737-300s to bring the low-cost revolution to Saudi for the first time. Initially it will serve domestic destinations, expanding to other states in the region over time.
The word Sama in Arabic is a verb, says the carrier, with a number of meanings: to rise (high), tower up, go up, to be or become elevated, high, exalted or sublime. The brand image is a modern white and blue geometric design, with echoes of that of
To keep abreast of Sama's development, and to find out where it will be flying, visit its website.