Thai Airways has become the latest in a line of carriers to reinvent its premium classes, as the industry moves firmly into its biggest investment in the in-flight product and cabin environment cycle since the downturn caused by the terror attacks of September 2001. Eager to show off its new Royal First and Royal Silk classes in London, Thai Airways threw a gala dinner at Saran Rom - London's latest and greatest Thai restaurant in Chelsea.
Airline Business joined Thai Airways' UK and Ireland general manager Somchai Sukkhasantikul to find out more.
Thai is retrofitting its Boeing 747-400s with the new classes, taking out four seats in Royal First class to provide the space for its new lie-flat beds (pictured). In addition Royal First class, passengers will have LCD screens, telephone, computer access and PC outlet.
In Royal Silk class, 10 seats have been removed in the Airbus A340-500s, offering customers 167 degrees of recline and a 60-inch seat pitch. Royal Silk seats are set two abreast and feature audio video on demand.
Thai says they've been getting really positive feedback on the new classes.