It's almost a year since Virgin Atlantic introduced podcast destination guides that travellers can download onto their computers and MP3 players.
And now they're adding Sydney to their list of city guides, which includes Cape Town, Cuba, Dubai, Johannesburg, Las Vegas, London, New York and Shanghai.
Since launching the podcast guides, over 100,000 have been downloaded, the carrier tells Airline Business, with New York the most popular destination, followed by Las Vegas.
When it comes to podcasting, Virgin Atlantic is proud of its pioneering status: it claims that no other airline provides podcasts and the airline was the first non-media UK brand to launch podcasting.
According to a Virgin Atlantic spokesman, providing podcasts fits with Virgin Atlantic's broader strategy to provide added value and encourage loyalty.
Aussie soapstar Jason Donovan is to voice the Sydney guides, presumably without the profanity he used on Virgin Radio in the UK recently.
Virgin Atlantic plans to launch videocasting (vodcast) in the very near future. If you know of any other carriers offering pod or vodcasts, do tell us.
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