Qantas and the economy class police

Amid all the hustle and bustle of carriers unveiling new first and business class products we are pleased to report that at least one – Australia‘s Qantas Airways – is investing in its economy cabin.


By definition, in these times of tight budgets, the investment is modest, but it’s a good sign. For its international services Qantas is bringing in some personal touches: hot towels, warmed bakery items and a wider range of snacks. These will be available throughout the flight.


The choice will be tailored to different markets. A blackcurrent drink called Ribena will be available on London-Australia routes; cranberry juice will be served on flights to the US and lemon ice team will be served on routes to China and the US.


There will also be Customer Service Supervisors “who will ensure service standards are maintained throughout the economy class cabin”. Why these “economy police” are needed we are not quite sure – it rather suggests the standards might not have been all that hot in the first place?


Another touch worth noting is the inflight announcements: they will be conversational and made in a “more natural, warm and engaging way”. As this starts to roll out send us your best ones.

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