Giant advertising “spectaculars” are nothing new at main hubs across the globe. In the UK, for instance, huge suspended phones have been communicating their brand message at London Heathrow for ages.
But appropriately enough, the latest big new idea is giant 3D coloured light bulbs, which have been erected at the entrance to Heathrow’s Central Terminal Area to advertise Xerox Colour.
As airport and travel advertising agency JCDecaux Airport notes the airport provides the perfect platform to target influential business decision makers. What turns you on about airport advertising, or is it merely a visual irritation you could do without? Send us details of your favourite or your worst airport ads.