What's in an airport name?

As an issue, it's more contentious than the merits of Airbus versus Boeing - just how should airports be named? Should they be named after the town they serve (like Dublin Airport) or can the name honour a local achiever (for example, John F Kennedy International airport). Other examples include Louis Armstrong New Orleans, Robin Hood Doncaster, John Lennon Liverpool and John Wayne Orange County.
Honouring a local instils pride and reflects community spirit. As the BBC says on its website: "Airports are the front door of the communities in which they are located, so it makes sense to ... highlight the greatest local achievers."
But while this might appeal to residents, naming an airport after a local is potentially meaningless to the rest of us.
The UK Civil Aviation Authority is the first regulator to express its view. In a recent statement it said: "It is important for flight planning purposes, including international flights, that the aerodrome name is consistently recognisable, relevant, unambiguous and promulgated accordingly." Perhaps things have gone a little too far.
Another aspect of this debate has been thrown into the spotlight in the UK as Belfast City airport has just been renamed George Best Belfast City Airport after Northern Ireland's most famous footballer. Best was known as a footballing genius, but he was equally renowned as a drunk. (He famously said "I spent a lot of my money on booze, birds and fast cars. The rest I just squandered.") Understandably, not everyone was thrilled with the decision to name the airport after him. And with flights coming in from places like Malaga and Nuremberg, the airport's provincial title belies its international status.
What do you think?