Frontier Airlines is taking a counterintuitive tack in its route back to profitability following the entry of Southwest and the buildup of United into Frontier’s hometown of
Although the addition of turboprops to an all-Airbus fleet adds an element of complexity that the low-cost carrier business model avoids, the move rests on hard thinking and close analysis, Frontier chief executive Jeff Potter told analysts in a web cast. “When you draw a 650-, 700-mile circle around
The deal, worth up to $257 million, will be done through parent Frontier Airlines Holdings, which will operate them through a new subsidiary, Lynx Aviation, which plays on Frontier’s wildlife theme and slogan, “A Whole Different Animal”. Subsidiary Lynx will be marketed as FrontierExpress. Frontier will hire new employees for Lynx flights, likely at lower pay scales than unionised Frontier employees.
Frontier does have a regional jet feeder operator, Horizon Air, which also happens to be the only
Potter did say Frontier also wants to expand the number of planes in its regional jet partnership from nine to as many as 20 RJs for longer feeder routes. It will issue a request for proposals to operate that regional jet fleet, inviting Horizon, an Alaska Air Group subsidiary, and other carriers to compete for that flying. Frontier also has a small feeder relationship with Great Lakes Aviation, which Potter said will not be affected.