Maxjet gambles on the Elvis touch

Maxjet, the year-old all-business class carrier that plies its trade across the atlantic, launched its latest service - between London Stansted and Las Vegas - with all the razzmatazz you would expect with the world's gaming and fun capital at one end of the route.

And none other than the King himself was tempted to turn out and endorse the new service.

Maxjet's twice-weekly Boeing 767 service will compete with Virgin Atlantic for travellers wishing to travel directly between London and Las Vegas. Virgin flies daily 747-400s between its Gatwick base and the US city.

Las Vegas becomes Maxjet's third route, adding to those from Stansted to New York JKF and Washington Dulles.