Japan Airlines has joined the slowly swelling ranks of carriers offering a premium economy class. From the autumn, the new seats will be available on its international services.
The seats will be in a 2-4-2 configuration with a 38in pitch, which is 20% more than its regular economy seats. They will feature on JAL's Boeing 777s operating from Japan to Europe and the US.
JAL is several years behind its main rival All Nippon Airways in bringing in a premium economy section. ANA launched its take on this class back in early 2002. It must be doing something right for JAL to finally follow suit.
Unlike in Europe, where the UK market is particularly active in offering an enhanced economy product, Asian carriers have not seen a great customer demand for this class. Taiwan's EVA Air was one of the first to bring in this super economy class, while Vietnam Airlines, Garuda Indonesia and China Airlines, also of Taiwan, offer it too.
Virgin Atlantic Airways is another focusing on premium economy. It has introduced its second generation product.
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