EVA Air: camp, crazy and quintessentially Asian

Remember last year when we had a giggle at the expense of EVA Air's Hello Kitty jet? I mean, just look at this picture!

Well, now it seems EVA Air is having the last laugh. Not only is the Hello Kitty livery an out and out success with passengers - flights on the Hello Kitty Jet book up months in advance - but Wallpaper* magazine has just awarded EVA Air the Best Livery award at its annual design awards.
Wallpaper* were particularly impressed by the "total Kitty experience": with Hello Kitty branding on the interior and exterior, toiletries, meals and uniforms.
Wallpaper* travel editor Jeroen Bergmans: "Although airlines do try to be innovative in terms of design and luxury, often their first class lounges end up looking bland, corporate and at best like a modern furniture showroom. The food in first and business class may be Michelin-starred, the service of a very high standard and the seats may convert into flatbeds, but it is rare to come across a product that is fun and quirky. The EVA Air Hello Kitty Jet is camp, crazy and quintessentially Asian and will also keep those wailing children entertained throughout the flight!"