SEX SEX SEX and Virgins, too

Uma.Thurman%28cannesPress_Conference%29.jpgGot your attention? Seriously, folks this item IS about sex. Sex and virgins. One of our favourite gossip columnists, Cindy Adams of the New York Post, is reporting that Virgin Atlantic has signed up three sex symbols, one of them from the twenty-first century, to do a five-year, $36-million media campaign touting the virtues of Virgin.

Among them is Uma Thurman, still a hot property, but the others are alleged to be Pamela Anderson and Kate Moss, the former unheard of, except for her husband’s must recent drugs arrest, the later unheard of, except for her own most recent drugs offence. As Cindy says, it “must be real hard to find a decent virgin in Hollywood these days”.

Perhaps a serious note is in order: Virgin Atlantic has always been a ‘sexy’ brand because it’s ‘cool’ as in ‘Cool Britannia’, relying on the sly hint in its name, clever jokes about products and services, and occasional personality tie-ins such as the time fashion model Claudia Schiffer christened Virgin’s new A340-600. But this had better be a clever campaign, because if it’s not and it’s just trotting out some ageing models, Virgin runs the risk of prompting the question, ‘is the brand getting tired?’

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