British Airways is to set up an advisory board consisting of 12 children aged eight to 14 to help target the carrier's services at younger passengers.
The 'British Airways Kids' Council' will be tasked with advising BA on how to cater to the under-14s, which the airline says is a growing segment of its market. "The children of today are the travellers of tomorrow and we take them seriously as a consumer group in their own right," says BA.
So could this mean that in the future, aircraft will be equipped with partitioned areas exclusively for kids, complete with an on-tap ice-cream service and childrens' entertainers? A welcome relief for parents, perhaps, on long-haul flights!
Although these days kids are probably more likely to ask for whatever the latest computer game is (forgive my ignorance in this area). Either way, it will be interesting to see what they come up with and how BA responds.
The Council will be formed from the winners of a competition running in kids' newspaper First News. Interestingly, if you click on the columnists link, you'll see none other than BA arch rival Sir Richard Branson grinning out at you.
Leave a comment
Want a user picture? Get a Gravatar!