But this time it's not another low-cost scheduled airline, but a low-cost executive jet operator. Vilner is joining JetBird, a start-up airline backed by Irish entreprenuers (aren't they all these days?), that will offer on-demand private jet charter services across Europe.
Check out the airline's website for information on its business model and plans to begin operating in April 2009. It already says it has a fleet of 50 Embraer Phenom jets on order.
Vilner's job will be to transpose low-cost airline DNA to the private jet sector to meet JetBird's stated goal of halving private jet costs. A common fleet and the use of secondary airports are just two of the ways of achieving a low-cost base for the airline, says JetBird.