Sterling executive scooped by low-cost business jet operator

Stefan Vilner, the man who has been at the helm of Danish low-cost carrier Sterling Airlines for four years, has been tempted to join another player in the low-cost sector.

But this time it’s not another low-cost scheduled airline, but a low-cost executive jet operator. Vilner is joining JetBird, a start-up airline backed by Irish entreprenuers (aren’t they all these days?), that will offer on-demand private jet charter services across Europe.Check out the airline’s website for information on its business model and plans to begin operating in April 2009. It already says it has a fleet of 50 Embraer Phenom jets on order.

Vilner’s job will be to transpose low-cost airline DNA to the private jet sector to meet JetBird’s stated goal of halving private jet costs. A common fleet and the use of secondary airports are just two of the ways of achieving a low-cost base for the airline, says JetBird.

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