Monarch is getting down with yoof culture again, with the launch of a viral campaign to promote its flights to the Spanish party island of Ibiza today.
The campaign is set to build on Monarch’s April collaboration with record label HedKandi, which set out to tap into the youth market. As part of that partnership, Monarch unveiled a HedKandi liveried Boeing 757 to mark the launch of flights and the start of Hed Kandi’s flykandi season. Adding to that package, the airline has now partnered with Clubtix.co.uk to offer its customers tickets to Ibiza events.
Digital design agency Milton Bayer has developed the campaign promoting the new services and the airline’s association with clubbing partners Hed Kandi and Clubtix.co.uk.
Natasha Knight, head of Milton Bayer Digital, says: “The game has great viral potential as players are incentivised to forward the game on and to sign-up to the flyMonarch.com marketing database. In return for this they are entered into a prize draw to win the weekend in Ibiza and sent an exclusive clubbing related monthly e-newsletter. The newsletter will include content from the airline and both partners and will provide subscribers with the low-down on what’s happening in Ibiza,” says Natasha.