Silver, Stones: high-flying premium package pitch

Silverjet faces a daily battle against two US-based premium flyers, Eos and MAXjet. Its Silver Lounge and private terminal at Luton is impressive, much more so than its somewhat spartan facility at Newark. Eos may have been responding to this when it unveiled a new club at its Stansted airport terminal, dubbed Club 48 after its total capacity per flight of just 48 passengers, each in a sleeper suite. And Eos uses the Emirates lounge at New York’s JFK, which is overwhelmingly impressive. But Silverjet maybe has to do a little more in its appeal to passengers: its much publicised plan to add a second daily flight between its Luton base and Newark Liberty airport are on hold until mid-September at the earliest after its new, third aircraft an into problems during a maintenance and overhaul 'C' check. Silverjet added a third Boeing 767, this one a -200-ER to complement its two -200s, in its campaign to add frequencies and add Chicago as a destination, but was forced to make alternative arrangements for some passengers after the delay.