The second birthday is supposed to be a tough time for young ones, but for new young airline at least it’s a time of good news. Eos, which began all-premium service in October 2005 on Boeing 757s outfitted with room for just 48 passengers, each in a private bedroom sleeping cubicle, marked its second birthday with word of two new routes. The carrier, which flies between New York JFK and London, now competes with two other luxury players, Silverjet and MaxJet but will add competition with a third premium player, L'Avion, next year.
Now, it will place itself in head-to-head rivalry with the UK-based Silverjet when it begins service between New York’s other airport, Newark, and London Stansted. That route will put Stansted into a face-off against Silverjet’s London terminus, at the Luton airport. Silverjet boasts the very upscale Silverlounge at Luton, but at Newark has less luxurious a facility. At JFK, Eos uses the unbeatable Emirates lounge, but its Stansted club is not quite as overwhelming. And Eos will put itself into competition with another transatlantic luxury niche carrier, Paris-based L’Avion, when it starts service to the City of Light from JFK sometime in the fall of 2008, just in time for its third birthday. Eos has yet to name its airport in Paris. L’Avion flies between Orly (Sud) and Newark, and has just announced its latest developement: a second plane and daily service on the route. So the long-distance luxury competition enters a new stage: airport and airport lounge competition as well as onboard competition.